Demand Media model shows the web pays

An interesting post from the media journo PSmith
draws some thought-provoking conclusions about US ‘content factory’ Demand Media, which we’ve also covered here.

Smith points out that DM’s model – which uses computer-generated algorithms based on advertising to decide what to commission – is exceeding even its own expectations in generating revenue. So, it seems that one half of the problem behind the Great Paywall Debate is solved: online content pays. But does news? That’s another matter.

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