New Model Journalism

Tracking the media-funding revolution

Poor renewals could sink NI paywall

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Detailed analysis of News International’s pay-to-view business suggests that the company’s inability to attract sufficient customers that renew could be the paywall’s death knell.   The research, by arch rival The Guardian, is reported in Press Gazette.

Written by Tim Dawson

December 8th, 2010 at 8:58 am

Posted in Paywalls

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