New Model Journalism

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Readers still love print, survey suggests

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New research into how readers like their journalism suggests that traditional media are holding up well, reports Press Gazette.

The vast majority – 86% – of the two thousand people who responded to a survey conducted by KPMG said they preferred to read material in print form rather than on-screen. Almost 80% had read a newspaper or a magazine over the previous month.

But the ‘media and entertainment barometer study’ had less encouraging results for paywall advocates, with just 2% of people who currently use a website for free admitting they would be prepared to pay for access.

Written by Alex

December 6th, 2010 at 8:01 am

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