A techy tale for our times comes from the Big Apple, where sophisticated commuters are turning to their iPhones to satisfy their craving for substantial magazine features.
They had to wait awhile, recounts Kat Stoeffel in the New York Observer, as the technology – designed to deliver only micro-bites of online info – wasn’t up to it. That all changed thanks to Instapaper, an app which takes articles and saves them in a format that can be read offline, on an iPhone.
The moral of the tale? Even time-poor, peripatetic readers want longform, and new media technologies can deliver it to them. But, with the new channels cutting out magazine publishers’ advertising revenue, the search for the right economic model continues.