By Alex Klaushofer. Today sees the launch of Churnalism.com, a website aimed at discouraging the practice of recycling press releases instead of researching original stories.
Created by the Media Standards Trust, the site invites churnalism-spotters to paste a press release into a box which is then compared, via a constantly updated database, with news articles that have been published online. Articles are given a ‘churn rating’ which indicates the proportion replicated from publicity material, while a side bar lists some of the most popular examples.
(At the risk of generating an infinite regress, we’d like to point out that this post was based on a story by Press Gazette, which was itself based on a press release.)