New Model Journalism

Tracking the media-funding revolution

US hyperlocal fails to monetise

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By Alex Klaushofer. Leading US hyperlocal TBD is downsizing, slashing its staff and dumping its news coverage in favour of local entertainment and lifestyle content.

The decision by the Washington-based site will come as a disappointment to watchers of the hyperlocal model. Launched last summer as a pioneering model for local newsgathering, the site quickly gained impressive viewing stats – 1.5 million unique visitors – but has failed to translate the numbers into $$$.

Links to the some of the wave of comment inspired by the news can be found at Poynter.

Written by Alex

February 28th, 2011 at 6:01 am

One Response to 'US hyperlocal fails to monetise'

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