US hyperlocal fails to monetise

By Alex Klaushofer. Leading US hyperlocal TBD is downsizing, slashing its staff and dumping its news coverage in favour of local entertainment and lifestyle content.

The decision by the Washington-based site will come as a disappointment to watchers of the hyperlocal model. Launched last summer as a pioneering model for local newsgathering, the site quickly gained impressive viewing stats – 1.5 million unique visitors – but has failed to translate the numbers into $$$.

Links to the some of the wave of comment inspired by the news can be found at Poynter.

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