Advertising Archive

  • Narratively: long, slow journalism from The City that Never Sleeps

    Narratively: long, slow journalism from The City that Never Sleeps

    Report by Alex Klaushofer. The new longform website Narratively has attracted interest ‘beyond our wildest dreams’, according to founder Noah Rosenberg. Even before its launch earlier this month, coverage of the New York-based magazine has been wide, while expressions of support have come via social media from around the world. Such enthusiasm, thinks Rosenberg, is […]

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  • OUT NOW: Free ebooklet for writers from New Model Journalism

    OUT NOW: Free ebooklet for writers from New Model Journalism

    By Alex Klaushofer. Against the background of change and struggle that has afflicted the media and publishing in recent years, one strand of good news has consistently emerged. This good news story of the crisis in journalism tells of innovation and experimentation, of pioneering practices and the opening up of new frontiers, as writers of […]

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  • Clutch of hyperlocal newspapers launch in south London

    Clutch of hyperlocal newspapers launch in south London

    Report by Alex Klaushofer. Friday saw a strange phenonmenon in Media Land: the launch of seven hyperlocal newspapers across south London. The weekly newspaper South London Press, now nearly a hundred and fifty years old, is printing seven editions specific to particular areas. Streatham, Brixton, Wimbledon, Wandsworth, Dulwich, Deptford & New Cross and Forest Hill […]

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  • New, print and profitable – a new model for hyperlocals

    New, print and profitable – a new model for hyperlocals

    Report by Alex Klaushofer. Print is dying, and hyperlocal websites notoriously difficult to make pay. But one recently-established community magazine is challenging these orthodoxies of the digital age. Monthly magazine The filtonvoice is the brainchild of Richard Coulter, a former staffer on The Bristol Evening Post. Having taken redundancy from the struggling newspaper, Coulter looked […]

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  • Cultural inertia threatens newspaper revenues

    Cultural inertia threatens newspaper revenues

    New research from the Pew Center for Excellence in Journalism lays bare the struggle being endured by existing print media and it tries to reposition its business for a digital age.  On the promise on anonymity, Pew researchers persuaded 38 newspapers (mostly in the US), from six different companies, to share a significant body of […]

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  • Cycling polemicist strikes viral paydirt

    Cycling polemicist strikes viral paydirt

    Case study by Tim Writing his Bike To Work book, Carlton Reid’s intention was to produce a conventional printed tome.  A trade publisher of 25 years experience, his business model was simple – sell sufficient advertisements to pay for the book and then give away the product.   Creating an eBook was an afterthought.   Nevertheless, in […]

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  • Come the revolution, Sister – if we can afford it

    Come the revolution, Sister – if we can afford it

    Report by Alex Klaushofer. My last blog reported on the curious absence of women among the pioneers of digital journalism – a regressive trend seen by some as symptomatic as an emerging form of e-patriarchy. But hang on, isn’t the beauty of the digital age the new opportunities it opens up, the way it affords […]

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  • Under the spotlight: Citizen journalism site Blottr

    Under the spotlight: Citizen journalism site Blottr

    Report by Alex Klaushofer. Since launching a little over a year ago, Blottr, or ‘the people powered news service’, has been growing exponentially. With regional sites covering eight UK cities including London and Leeds, Blottr has recently expanded overseas, launching sites in France and Germany. Its traffic is impressive – 1.6 million unique users a […]

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  • Is digital revenue now the dominent source of income for publishers?

    Is digital revenue now the dominent source of income for publishers?

    Analysis by Tim Dawson. Stevie Spring, chief executive of Future Publishing, says we have reached a ‘tipping point’ where digital magazine operations become more important than their paper forbears.  Clearly, she was trying to put a positive gloss on the publishers’ annual figures – Future’s profits are down from £3m last year to £1.8m this […]

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  • Want to profit from internet journalism? Here are three golden rules

    Want to profit from internet journalism? Here are three golden rules

    In Practice by Tim Dawson. For the past six months, I have been teaching a course entitled Making Internet Journalism Pay.  After the last session that I delivered, I received some of the most complimentary notes of thanks of my professional career – and they came from over half the people taking the course.  It […]

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