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Cultural inertia threatens newspaper revenues
New research from the Pew Center for Excellence in Journalism lays bare the struggle being endured by existing print media and it tries to reposition its business for a digital age. On the promise on anonymity, Pew researchers persuaded 38 newspapers (mostly in the US), from six different companies, to share a significant body of [...] -
Cycling polemicist strikes viral paydirt
Case study by Tim Writing his Bike To Work book, Carlton Reid’s intention was to produce a conventional printed tome. A trade publisher of 25 years experience, his business model was simple – sell sufficient advertisements to pay for the book and then give away the product. Creating an eBook was an afterthought. Nevertheless, in [...] -
Come the revolution, Sister – if we can afford it
Report by Alex Klaushofer. My last blog reported on the curious absence of women among the pioneers of digital journalism – a regressive trend seen by some as symptomatic as an emerging form of e-patriarchy. But hang on, isn’t the beauty of the digital age the new opportunities it opens up, the way it affords [...] -
Under the spotlight: Citizen journalism site Blottr
Report by Alex Klaushofer. Since launching a little over a year ago, Blottr, or ‘the people powered news service’, has been growing exponentially. With regional sites covering eight UK cities including London and Leeds, Blottr has recently expanded overseas, launching sites in France and Germany. Its traffic is impressive – 1.6 million unique users a [...] -
Is digital revenue now the dominent source of income for publishers?
Analysis by Tim Dawson. Stevie Spring, chief executive of Future Publishing, says we have reached a ‘tipping point’ where digital magazine operations become more important than their paper forbears. Clearly, she was trying to put a positive gloss on the publishers’ annual figures – Future’s profits are down from £3m last year to £1.8m this [...] -
Want to profit from internet journalism? Here are three golden rules
In Practice by Tim Dawson. For the past six months, I have been teaching a course entitled Making Internet Journalism Pay. After the last session that I delivered, I received some of the most complimentary notes of thanks of my professional career – and they came from over half the people taking the course. It [...] -
Old model for new journalism – weekly paper proves sustainable
Case study by Alex Klaushofer. You could call it the new traditionalism. The Cleethorpes Chronicle is a rare beast – a weekly local newspaper, a start-up bucking the trend of the decline of print, launched in the teeth of recession and funded by advertising. The paper was founded in March 2008 by editor Nigel Lowther [...] -
Ad server goes hyperlocal
Rvolve, which serves location-specific ads to a site, launched in beta this week. Created by West Midland’s based developer Peter Abrahamson, it claims to allow advertisers to control where their ads appear to post code level. It is targeted at publishers of hyperlocal news sites. Its structure is similar to Google’s Adsense, with advertisers paying [...] -
New magazine aims to cash in on Good Life
Amid the endless tales of failing titles, the launch of a new monthly suggests the traditional model for magazine publication may be alive and, er, laying. Your Chickens, which goes on sale tomorrow in newsagents and supermarkets across Britain, aims to find a market among the 500,000 people who keep hens in their back gardens. [...]