Alternative revenue Archive

  • Download tools – an online newservice for the labour movement

    Download tools – an online newservice for the labour movement

    Report by Tim Dawson. Trades unions have not always been the quickest to adopt new means to communicate, in part because of an institutionalised ambivalence to technological change.  It perhaps explains why reporting this sector is one that that has attracted relatively few online operations. Into this gap step two recent past presidents of the […]

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  • E-publishing provides ‘alternative avenue’ for journalists

    E-publishing provides ‘alternative avenue’ for journalists

    Report by Alex Klaushofer. Amid all the gloom about the difficulties the digital age have brought both the media and publishing, Dan Franklin is almost Tiggerish about the liberating possibilities of the e-book for journalism. As digital editor at Random House, Franklin is in the vanguard of a small group of publishers who are developing […]

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  • Niche both a help and hindrance to online start-up Bookbrunch

    Niche both a help and hindrance to online start-up Bookbrunch

    Case study by Alex Klaushofer. When Nicholas Clee and Liz Thomson were casting about for a new job, with full-time staff jobs behind them and freelance opportunities on the wane, a digital solution seemed obvious. Between them, they had over fifty years experience in writing about publishing and the book trade: Clee was a former […]

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  • Like a phoenix from liquidation – mag experiments with partnership model

    Like a phoenix from liquidation – mag experiments with partnership model

    Case study by Alex Klaushofer. When the numbers fail to add up, the publishers of most small magazines take the simple, expeditious step of simply folding the thing. But when weekly regeneration magazine New Start was deemed no longer viable, it embarked on a new direction which could point the way for other, similar publications. […]

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  • Light-weight content is key factor in podcast’s success

    Light-weight content is key factor in podcast’s success

    Case study by Tim Dawson The Outdoors Station, whose podcasts have been downloaded more than 2 million times, was born out of Bob Cartwright’s frustration with shop assistants.  Searching for specialist equipment for backpacking, he found that retail staff rarely knew the products they were selling and could offer little by way of specialist advice. […]

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  • New pay-what-you-want mag shows appetite for longform journalism

    New pay-what-you-want mag shows appetite for longform journalism

    Case study by Alex Klaushofer. This week sees the dropping onto doormats of Issue One of The Blizzard – a quality, quarterly football magazine offered to readers on a pay-what-you-like basis. The digital edition of the magazine came out on Thursday in a launch timed to come ahead of the Champions League Final at the […]

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  • Want to profit from internet journalism? Here are three golden rules

    Want to profit from internet journalism? Here are three golden rules

    In Practice by Tim Dawson. For the past six months, I have been teaching a course entitled Making Internet Journalism Pay.  After the last session that I delivered, I received some of the most complimentary notes of thanks of my professional career – and they came from over half the people taking the course.  It […]

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  • IPC’s cautious embrace of digital

    IPC’s cautious embrace of digital

    Case study by Tim Dawson. As publishers fall over themselves to unveil iPad editions, IPC has the quiet satisfaction of being well ahead of the game.  The magazine publisher has been offering online subscriptions through Zinio for seven years.  Today nearly all of its 60 titles are available through the multi-platform American distributor. “Initially we […]

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  • Hyperniche offers new model for journalism

    Hyperniche offers new model for journalism

    You could describe it as hyperniche. A news start-up providing in-depth reporting on disability issues, Disability News is already proving itself a viable model for quality journalism. John Pring launched the subscription-funded news service for campaigning organisations in April 2009. A former staffer at Disability Now with ten years’ experience covering disability issues, he was […]

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  • Kingston launches comp for entrepreneurial journos

    Kingston launches comp for entrepreneurial journos

    Kingston University is joining the US-led trend of encouraging entrepreneurial journalism through grants and prizes. The myNewsBiz competition, launched this week by Adam Westbrook, is offering £1000 for the best idea for a sustainable news business, and is open to students at any UK university. The deadline for entries from 1 April 2011, and those […]

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