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iPad apps Archive
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The places that the tablets can’t reach
Rupert Murdoch’s reputation as a media visionary might have taken a battering in recent months. His famed enthusiasm for iPads as a news deliver device, however, is beginning to look as if it might yet prove to be as shrewd as his gamble as the one that he made on subscription tv two decades ago. [...] -
Student newspaper iPad edition blazes a trail
As many publications struggle to adapt their offer for the download era, students in Yorkshire have provided an object lesson in creating digital product. Leeds Student, the award-winning weekly tabloid serving Leeds University, has become the first student newspaper with an iPad edition. The weekly download comes out a couple of days after each Friday’s [...] -
Paywalls proliferate, despite their detractors
Comment by Tim Dawson A string of positive recent headlines suggest that paywalls will be with us for some time to come, however regressive some consider them. The New York Times a few days ago announced that it has 455,000 paying online news users – and reduced the amount of free content available on its [...] -
Exact Editions’ digital magazines are real page turners
Report by Tim Dawson. Global shipments of tablet computers reached 26.8 million units during the fourth quarter of 2011 – 150 per cent up on the same quarter the preceding year. And according to one survey, 71% of tablet owners are interested in using their devices to consume magazines, so it is easy to see [...] -
Think of a number and double/halve it: the science behind online subs pricing
Comment by Tim Dawson Deciding whether it makes business sense putting online publications behind paywalls is increasingly like finding scientific evidence for the existence of God. Your conclusion appears to be determined more by pre-existing prejudice than from any meaning actually extracted from data. In the past week, Wolverhampton’s Express and Star has abandoned the [...] -
Cycling polemicist strikes viral paydirt
Case study by Tim Writing his Bike To Work book, Carlton Reid’s intention was to produce a conventional printed tome. A trade publisher of 25 years experience, his business model was simple – sell sufficient advertisements to pay for the book and then give away the product. Creating an eBook was an afterthought. Nevertheless, in [...] -
Tablets provide media with sweet relief
Analysis by Tim Dawson. News International’s announcement last week that digital sales of its Times/Sunday Times products had grown by 3% over the past three months dispel for the moment suggestions that Murdoch’s paywall strategy is bust. With 111,000 subscribers, and growing, it is quite possible that News International’s online customers will over take the [...] -
Digital subscriptions – no investment, no sales
Comment by Tim Dawson. The publication of the first audited circulation figures for digital magazine sales did little to make the case that online subscriptions are the future. Only two magazines have sold more than 1,000 subscriptions – Men’s Health and Hello! And neither of them had sold enough to give much cheer to those [...] -
Life after digital dependency – Hamlet’s Blackberry
Review by Alex Klaushofer. Summer 2011. I’m sitting in the garden with a book on one of those still, warm afternoons that are perfect for outdoors living. But something keeps tugging at my consciousness, and I’m finding it hard to concentrate. After a moment, I realise the anxiety has something to do with my e-life; [...] -
Is digital revenue now the dominent source of income for publishers?
Analysis by Tim Dawson. Stevie Spring, chief executive of Future Publishing, says we have reached a ‘tipping point’ where digital magazine operations become more important than their paper forbears. Clearly, she was trying to put a positive gloss on the publishers’ annual figures – Future’s profits are down from £3m last year to £1.8m this [...]