iPad apps Archive

  • Inspired union: strategies for journalism to flourish

    Inspired union: strategies for journalism to flourish

    Conference report by Tim Dawson NUJ freelances displayed an innovative range of strategies to survive and prosper at a one-day conference.  A capacity audience packed the event to hear from more than twenty speakers describing initiatives including: instant-video documentary making, selling into new foreign markets, self-publishing via Kindle, and creating iPad app publications. Other novel […]

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  • Animal Magic – photo app sells in the thousands

    Animal Magic – photo app sells in the thousands

    Case study by Tim Dawson Perusing Michael ‘Nick’ Nichols’ iPad app is to see his famed work for National Geographic come alive.  There are more than 30 galleries of pictures from assignments over the past three decades, videos and expedition mementos, all are presented with the kind of slick quality that one might expect from […]

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  • iPad sailing magazine trims its sails

    iPad sailing magazine trims its sails

    Update by: Tim Dawson Eighteen months after launch, Justin Chisholm’s iPad magazine sailracing’s app has been downloaded 85,000 times and he is close to employing an advertising sales director.  Nevertheless, he has ascended a steep learning curve since producing his launch issue. His first change off tack was the cover charge.  Initially, the magazine sold […]

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  • The places that the tablets can’t reach

    The places that the tablets can’t reach

    Rupert Murdoch’s reputation as a media visionary might have taken a battering in recent months.  His famed enthusiasm for iPads as a news deliver device, however, is beginning to look as if it might yet prove to be as shrewd as his gamble as the one that he made on subscription tv two decades ago. […]

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  • Student newspaper iPad edition blazes a trail

    Student newspaper iPad edition blazes a trail

    As many publications struggle to adapt their offer for the download era, students in Yorkshire have provided an object lesson in creating digital product.  Leeds Student, the award-winning weekly tabloid serving Leeds University, has become the first student newspaper with an iPad edition. The weekly download comes out a couple of days after each Friday’s […]

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  • Paywalls proliferate, despite their detractors

    Paywalls proliferate, despite their detractors

    Comment by Tim Dawson A string of positive recent headlines suggest that paywalls will be with us for some time to come, however regressive some consider them.  The New York Times a few days ago announced that it has 455,000 paying online news users – and reduced the amount of free content available on its […]

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  • Exact Editions’ digital magazines are real page turners

    Exact Editions’ digital magazines are real page turners

    Report by Tim Dawson. Global shipments of tablet computers reached 26.8 million units during the fourth quarter of 2011 – 150 per cent up on the same quarter the preceding year.  And according to one survey, 71% of tablet owners are interested in using their devices to consume magazines, so it is easy to see […]

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  • Think of a number and double/halve it: the science behind online subs pricing

    Think of a number and double/halve it: the science behind online subs pricing

    Comment by Tim Dawson Deciding whether it makes business sense putting online publications behind paywalls is increasingly like finding scientific evidence for the existence of God.  Your conclusion appears to be determined more by pre-existing prejudice than from any meaning actually extracted from data. In the past week, Wolverhampton’s Express and Star has abandoned the […]

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  • Cycling polemicist strikes viral paydirt

    Cycling polemicist strikes viral paydirt

    Case study by Tim Writing his Bike To Work book, Carlton Reid’s intention was to produce a conventional printed tome.  A trade publisher of 25 years experience, his business model was simple – sell sufficient advertisements to pay for the book and then give away the product.   Creating an eBook was an afterthought.   Nevertheless, in […]

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  • Tablets provide media with sweet relief

    Tablets provide media with sweet relief

    Analysis by Tim Dawson. News International’s announcement last week that digital sales of its Times/Sunday Times products had grown by 3% over the past three months dispel for the moment suggestions that Murdoch’s paywall strategy is bust.  With 111,000 subscribers, and growing, it is quite possible that News International’s online customers will over take the […]

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