Local/hyperlocal Archive

  • Patch takes on the ‘hood’

    Patch takes on the ‘hood’

    Case study by Tim Dawson. When Alex Trebek, the host of US tv show Jeopardy fell chasing a burglar last week he gave Patch.com one of their biggest stories of the year.  The San Francisco site of the national hyperlocal news network got the story.  News of the silver-haired 71 year old taking up chase […]

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  • News from your street served up by a ‘publishing visionary’

    News from your street served up by a ‘publishing visionary’

    Case study by Tim Dawson. Postcodegazette’s aim is to create a virtual newspaper for every street in Britain.  Using mobile technology to map the location of its audience, it focuses on news so local that readers are interested in cars being scratched and the exam results of neighbours’ children. Users of the service – which […]

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  • Hard data shatters hyperlocal dream

    Hard data shatters hyperlocal dream

    Report by Alex Klaushofer. When hyperlocal publisher Chris Thomas was casting about for a topic for his postgraduate research, he decided to investigate some of the claims about the rise of hyperlocalism, and come up with some hard data about who is using them, and why. ‘There’s a lot of hype about hyperlocals, but there’s […]

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  • Old model for new journalism – weekly paper proves sustainable

    Old model for new journalism – weekly paper proves sustainable

    Case study by Alex Klaushofer. You could call it the new traditionalism. The Cleethorpes Chronicle is a rare beast – a weekly local newspaper, a start-up bucking the trend of the decline of print, launched in the teeth of recession and funded by advertising. The paper was founded in March 2008 by editor Nigel Lowther […]

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  • Hyperlocalism – the next landgrab?

    Hyperlocalism – the next landgrab?

    Comment by Alex Klaushofer. If the rhetoric is to be believed, hyperlocalism is the most promising trend the digital age has brought journalism. There are now hundreds of websites around the country, bringing local communities unprecedented levels of news gathered by newly-empowered citizen journalists. With their scrutiny of the local and celebration of the particular, […]

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  • US hyperlocal fails to monetise

    US hyperlocal fails to monetise

    By Alex Klaushofer. Leading US hyperlocal TBD is downsizing, slashing its staff and dumping its news coverage in favour of local entertainment and lifestyle content. The decision by the Washington-based site will come as a disappointment to watchers of the hyperlocal model. Launched last summer as a pioneering model for local newsgathering, the site quickly […]

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  • Ad server goes hyperlocal

    Ad server goes hyperlocal

    Rvolve, which serves location-specific ads to a site, launched in beta this week.  Created by West Midland’s based developer Peter Abrahamson, it claims to allow advertisers to control where their ads appear to post code level. It is targeted at publishers of hyperlocal news sites. Its structure is similar to Google’s Adsense, with advertisers paying […]

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  • Hyperlocal wins grant funding

    Hyperlocal wins grant funding

    The announcement yesterday that Blog Preston has won public funding is surely a sign of a growing recognition that hyperlocals have a key role to play in British media. The site, whose bid was made in partnership with other local organisations, is one of 16 community projects to have succeeded in the Neighbourhood Challenge run […]

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  • Not on my Patch

    Not on my Patch

    A detailed long-term analysis of AOL’s Patch local news sites appears today at the Reynolds Journalism Institute.  It tracks the company’s attempt to create a national network of hyperlocal news sites, via a $50m investment that has now spawned 700 sites across the USA.  In an encounter with Patch editor in chief,  author Robert Hernandez […]

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  • Shott – in the dark

    Shott – in the dark

    Nicholas Shott’s report into the feasibility of new local television services in the UK envisages ten or twelve stations that initially piggyback on terrestrial television services. Until the arrival of universal high-speed broadband, Shott anticipates two hours per night of local content that could be accessed from the programme guide or a ‘yellow button’. It […]

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