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Media news – Journalism.co.uk- Tip of the day from Journalism.co.uk – improving use of audio in multimedia reporting
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- Hugh Grant: Leveson inquiry has shone ‘disinfectant sunlight’ into ‘infected corners’
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Local/hyperlocal Archive
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Ad server goes hyperlocal
Rvolve, which serves location-specific ads to a site, launched in beta this week. Created by West Midland’s based developer Peter Abrahamson, it claims to allow advertisers to control where their ads appear to post code level. It is targeted at publishers of hyperlocal news sites. Its structure is similar to Google’s Adsense, with advertisers paying [...] -
Not on my Patch
A detailed long-term analysis of AOL’s Patch local news sites appears today at the Reynolds Journalism Institute. It tracks the company’s attempt to create a national network of hyperlocal news sites, via a $50m investment that has now spawned 700 sites across the USA. In an encounter with Patch editor in chief, author Robert Hernandez [...] -
Shott – in the dark
Nicholas Shott’s report into the feasibility of new local television services in the UK envisages ten or twelve stations that initially piggyback on terrestrial television services. Until the arrival of universal high-speed broadband, Shott anticipates two hours per night of local content that could be accessed from the programme guide or a ‘yellow button’. It [...] -
Guardian backs University of Hyperlocal
A new partnership project between the Centre for Journalism at Leeds Trinity University College and Guardian Local attempts to find a solution to the difficulty facing big media organisations: how to go hyperlocal when you don’t have the contacts on the ground? The Leeds Community News Hub, launched last week, gives locals the chance to [...] -
Small-screen western – myCornwall.tv broadcasts hyperlocally
The pitch for local, internet television is easy to make. Regional tv has always addressed vast geographic footprints few of which have any emotional resonance to viewers. And we are now used to consuming tv and video via the internet. With many new televisions linking directly to the internet, the viability of local broadband broadcasting is [...]