Niche Archive

  • Inspired union: strategies for journalism to flourish

    Inspired union: strategies for journalism to flourish

    Conference report by Tim Dawson NUJ freelances displayed an innovative range of strategies to survive and prosper at a one-day conference.  A capacity audience packed the event to hear from more than twenty speakers describing initiatives including: instant-video documentary making, selling into new foreign markets, self-publishing via Kindle, and creating iPad app publications. Other novel […]

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  • OUT NOW: Free ebooklet for writers from New Model Journalism

    OUT NOW: Free ebooklet for writers from New Model Journalism

    By Alex Klaushofer. Against the background of change and struggle that has afflicted the media and publishing in recent years, one strand of good news has consistently emerged. This good news story of the crisis in journalism tells of innovation and experimentation, of pioneering practices and the opening up of new frontiers, as writers of […]

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  • iPad sailing magazine trims its sails

    iPad sailing magazine trims its sails

    Update by: Tim Dawson Eighteen months after launch, Justin Chisholm’s iPad magazine sailracing’s app has been downloaded 85,000 times and he is close to employing an advertising sales director.  Nevertheless, he has ascended a steep learning curve since producing his launch issue. His first change off tack was the cover charge.  Initially, the magazine sold […]

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  • New, print and profitable – a new model for hyperlocals

    New, print and profitable – a new model for hyperlocals

    Report by Alex Klaushofer. Print is dying, and hyperlocal websites notoriously difficult to make pay. But one recently-established community magazine is challenging these orthodoxies of the digital age. Monthly magazine The filtonvoice is the brainchild of Richard Coulter, a former staffer on The Bristol Evening Post. Having taken redundancy from the struggling newspaper, Coulter looked […]

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  • Self-published reporting: journalism’s next frontier

    Self-published reporting: journalism’s next frontier

    Interview by Alex Klaushofer. Marc Herman couldn’t have been more surprised by the success of his Kindle Single The Shores of Tripoli. ‘The interest in the topic completely shocks me,’ he says. ‘I went over there to talk about Libya, and ended up being seen as something of an expert in electronic publishing.’ Within weeks, […]

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  • Cycling polemicist strikes viral paydirt

    Cycling polemicist strikes viral paydirt

    Case study by Tim Writing his Bike To Work book, Carlton Reid’s intention was to produce a conventional printed tome.  A trade publisher of 25 years experience, his business model was simple – sell sufficient advertisements to pay for the book and then give away the product.   Creating an eBook was an afterthought.   Nevertheless, in […]

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  • Come the revolution, Sister – if we can afford it

    Come the revolution, Sister – if we can afford it

    Report by Alex Klaushofer. My last blog reported on the curious absence of women among the pioneers of digital journalism – a regressive trend seen by some as symptomatic as an emerging form of e-patriarchy. But hang on, isn’t the beauty of the digital age the new opportunities it opens up, the way it affords […]

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  • Local press: adrift without a compass and in danger of disappearing

    Local press: adrift without a compass and in danger of disappearing

    I met the editor of one of Britain’s oldest regional dailies at a social event recently.  We chatted about the worrying state of the media and with a resigned sigh he said:  “I am hoping that the paper will see me out”.  He is in his mid-50s and the title he edits has been published […]

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  • Download tools – an online newservice for the labour movement

    Download tools – an online newservice for the labour movement

    Report by Tim Dawson. Trades unions have not always been the quickest to adopt new means to communicate, in part because of an institutionalised ambivalence to technological change.  It perhaps explains why reporting this sector is one that that has attracted relatively few online operations. Into this gap step two recent past presidents of the […]

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  • Niche both a help and hindrance to online start-up Bookbrunch

    Niche both a help and hindrance to online start-up Bookbrunch

    Case study by Alex Klaushofer. When Nicholas Clee and Liz Thomson were casting about for a new job, with full-time staff jobs behind them and freelance opportunities on the wane, a digital solution seemed obvious. Between them, they had over fifty years experience in writing about publishing and the book trade: Clee was a former […]

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