Niche Archive

  • Year-out forum finds a gap in the market

    Year-out forum finds a gap in the market

    Case study by Tim Dawson. Specialist social media sites have substantially replaced niche magazines and directories as a source of information in dozens of interest areas.  The largest – like mumsnet.com and the Army Rumour Service – are said to sway elections and to have forced the closure of The News Of The World.  Hundreds […]

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  • Like a phoenix from liquidation – mag experiments with partnership model

    Like a phoenix from liquidation – mag experiments with partnership model

    Case study by Alex Klaushofer. When the numbers fail to add up, the publishers of most small magazines take the simple, expeditious step of simply folding the thing. But when weekly regeneration magazine New Start was deemed no longer viable, it embarked on a new direction which could point the way for other, similar publications. […]

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  • New pay-what-you-want mag shows appetite for longform journalism

    New pay-what-you-want mag shows appetite for longform journalism

    Case study by Alex Klaushofer. This week sees the dropping onto doormats of Issue One of The Blizzard – a quality, quarterly football magazine offered to readers on a pay-what-you-like basis. The digital edition of the magazine came out on Thursday in a launch timed to come ahead of the Champions League Final at the […]

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  • Want to profit from internet journalism? Here are three golden rules

    Want to profit from internet journalism? Here are three golden rules

    In Practice by Tim Dawson. For the past six months, I have been teaching a course entitled Making Internet Journalism Pay.  After the last session that I delivered, I received some of the most complimentary notes of thanks of my professional career – and they came from over half the people taking the course.  It […]

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  • Foundation funding reveals murky world of farm subsidies

    Foundation funding reveals murky world of farm subsidies

    Case study by Tim Dawson. Michael Heseltine always enjoyed being considered one of the ‘big beasts’ of British politics.  Less well known, until recently, is that he has long been a recipient of around £90,000 of annual funding from the EU’s Common Agricultural Policy (CAP).  Lord Hesseltine, who founded the magazine company Haymarket, is thought […]

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  • Sail racing ‘app mag’ enters unchartered waters

    Sail racing ‘app mag’ enters unchartered waters

    Sail racing is possibly the first ‘back bedroom’ iPad magazine to launch – and to judge by the initial response, it looks set to blaze a trail.  Established and self-financed by  Justin Chisholm for ‘around £10,000’, its target was to reach 10,000 views and downloads by the first week in February.  It passed that milestone […]

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  • New magazine aims to cash in on Good Life

    New magazine aims to cash in on Good Life

    Amid the endless tales of failing titles, the launch of a new monthly suggests the traditional model for magazine publication may be alive and, er, laying. Your Chickens, which goes on sale tomorrow in newsagents and supermarkets across Britain, aims to find a market among the 500,000 people who keep hens in their back gardens. […]

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  • James ‘pay nowt’ Brown: saviour or saboteur?

    James ‘pay nowt’ Brown: saviour or saboteur?

    Sabotage Times, James Brown’s latest venture aims to be an online showcase for new writing talent.  Aspiring journalists give their material to the site for nothing, and, so the plan goes, gain attention and lustre from being published by the founder of Loaded and former editor of GQ.  The 200 or so contributors only receive […]

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  • Hyperniche offers new model for journalism

    Hyperniche offers new model for journalism

    You could describe it as hyperniche. A news start-up providing in-depth reporting on disability issues, Disability News is already proving itself a viable model for quality journalism. John Pring launched the subscription-funded news service for campaigning organisations in April 2009. A former staffer at Disability Now with ten years’ experience covering disability issues, he was […]

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  • Advertising that puts publishers in control

    Advertising that puts publishers in control

    Journalists and website owners who expect the web to deliver them a living are set to be disappointed, warns entrepreneurial publishing pioneer Rick Waghorn.  However, by making use of his Addiply, advertisement placement system, they can offer a genuine service to their community and start to earn in a way that Google’s AdSense simply does […]

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