Podcasting Archive

  • Light-weight content is key factor in podcast’s success

    Light-weight content is key factor in podcast’s success

    Case study by Tim Dawson The Outdoors Station, whose podcasts have been downloaded more than 2 million times, was born out of Bob Cartwright’s frustration with shop assistants.  Searching for specialist equipment for backpacking, he found that retail staff rarely knew the products they were selling and could offer little by way of specialist advice. […]

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