The announcement yesterday that Blog Preston has won public funding is surely a sign of a growing recognition that hyperlocals have a key role to play in British media.
The site, whose bid was made in partnership with other local organisations, is one of 16 community projects to have succeeded in the Neighbourhood Challenge run by NESTA – the National Endowment for Science, Technology and the Arts.
According to blog founder Ed Walker, the grant will provide ‘significant funding’ for a collaborative media project aimed at creating ‘a surge in community journalism’. As www.journalism.co.uk reports, it will fund the recruitment and training of a number of citizen journalists.
But, with Preston one of six hundred projects who applied for an award, grant funding is unlikely to provide a sustainable future for most of the hundreds of hyperlocals now beavering away around the country.