Niche both a help and hindrance to online start-up Bookbrunch

Case study by Alex Klaushofer. When Nicholas Clee and Liz Thomson were casting about for a…

Year-out forum finds a gap in the market

Case study by Tim Dawson. Specialist social media sites have substantially replaced niche magazines and directories…

Back to the future with Huffington Post UK

Comment by Alex Klaushofer. The much-heralded Huffington Post UK last week appeared amid a fanfare as…

News from your street served up by a ‘publishing visionary’

Case study by Tim Dawson. Postcodegazette’s aim is to create a virtual newspaper for every street…