Report by Alex Klaushofer.
A growing number of journalists are bucking the downturn in the media by taking up work in the beauty sector, New Model Journalism has learnt.
A sample survey conducted by the site suggests that up to 7.8 per cent of journalists are tapping into the boom in the nail bars. Nail bars are increasingly dominating the high street, growing by 16.5 per cent in 2011, according to a survey by the Local Data Company.
Typically, a media worker will start by doing shifts in their local nail bar, gradually acquiring the full set of skills needed to become nail professionals.
‘Initially, I didn’t know one end of an emery board from another,’ said Andrew Hoffman, a former photographer. ‘But I quickly grasped the importance of filing from the outside in, and of following the right stages when giving a French manicure.’
Some entrepreneurially-minded hacks are going even further and establishing their own nail bars in prominent high street locations.
‘I couldn’t have done it without the help of the NUJ’s Diversification Organiser,’ said one, who wishes to remain anonymous until his re-branding is complete.
Anecdotal evidence suggests that some journalists are developing specialisms in the way that, in former times, they would have specialised in areas such as social care or the aviation industry. Fish pedicure bars, which are opening faster than fishmongers, offer one potentially lucrative specialism.
And, with brow and lash bars becoming increasingly fashionable in the States, it looks as if there will be plenty of scope for media-weary hacks to carry on diversifying in future.